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Because the most advanced titanium road bike needs the most modern drivetrain

Never look at any paved road the same way

The PR stands for Pure Road, and this bike holds wildly true to that name. It’s a modern titanium masterpiece- designed for use only with wireless Sram E-tap shifting. There’s no cable entry ports so the oversized, cold-formed titanium tubing can be appreciated in all its glory- whether you’re longingly staring at it or riding it. This bike has all the features you need and nothing you don’t- clearance for 32c tires, disc brakes only, and beautiful subtle sand blasted graphics that will stay fresh for years of asphalt sailing. This is truly the last road bike you’ll ever need.

Beauty at every angle

Build Options


PR Frame Specs

Routing – ETAP Only
Headset – Integrated standard 42mm upper cup, 52mm lower cup
Bottom Bracket – Threaded 68mm BSA standard
Axle Spacing – 12mm x 142mm
Dropouts – 12mm Thru Axle, 1.75mm thread pitch, replaceable hangar
Bottle Mounts – Bottle mounts on seat tube, top of down tube
Seatpost – 27.2mm
Seat clamp – 29.8mm
Brake Max – 160mm rear, Flat mount standard

PR geometry

Because Titanium is Magic

We make our bikes form the best materials possible for the terrain we ride. For now, that means titanium, but we’re not stopping there stay posted. We use the highest quality Grade 9 3/2.5 titanium for our frames’ tubing, and 6/4 titanium for the head tube, bottom bracket shell, and machined bits all over the frame. The wonder material has so many excellent ride quality attributes: 43% lighter than steel, higher strength-weight ratio than aluminum, significantly more resistant to crash-damage than carbon, and the best vibration damping properties of all three listed here. We think you’ll agree that we achieved our goal of creating titanium frames with a modern twist by engineering guided internal cable routing, stealth dropper post routing, integrated headsets, and threaded bottom brackets. For riders who want a high-end, comfortable, fast bike built to last a lifetime, we believe a properly made titanium frame is the best option.

The Why Bikes


At Why, we believe in our products. If you are not fully satisfied with your purchase for any reason, you can return your Why for a full refund within 30 days of purchase.  Of course, we ask that you respect this policy (no purposely buying a bike for a long term “rental” allowed!)

Further, we offer a lifetime warranty to the original buyer on all Why frames. This is a straightforward warranty policy- basically if you use your bike for what it was intended, and the frame ever fails due to a manufacturing defect, we will replace it for you for free. 

And, to top all of that, we offer a lifetime crash replacement policy. If you crash your bike and damage it, or if you drive into your garage while forgetting there was a fresh new Why on the roof of your car, we will work with you to offer you a replacement frame at a very low cost. 




There’s nothing better than pedaling up a mountain, cruising along backwoods dirt road, or flying through a flowy dirt jump line. We’re proud of our handmade, uniquely rad bikes that we know you’ll love. We sell bikes directly to you from our website here, promising to offer you the best experience possible when buying, receiving, and, most importantly, riding your new Why. You can rest (and pedal) assured that we designed, tested, manufactured, and built your bike to the highest possible standards throughout the bike industry. We only create bikes we want to ride, and we stand behind our products with a no-questions-asked return policy and a straightforward, legitimate lifetime warranty and crash replacement policy.  Peruse our site or give us a call – we’re always here to help you find the bike of your dreams and explore the unknowns around the corner.

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