el Jefe

Fast or Slow. Just go!

Introducing the Jefe, the latest bike in the Why Cycles lineup. The Jefe is the perfect combination of the Why builds you know and love: It’s as capable in the backcountry as the Wayward, but lighter and faster. It’s playful like the S7, but more serious and less swoopy. Take the Jefe bikepacking, over technical singletrack, and to the start line of your next XC race.
Frame Specs: Straight top tube, clearance for 29×2.6” tires with lots of mud clearance, sliding dropouts with 420-435mm chainstay adjustability. We did away with the belt drive split like our other bikes, but kept all the fender and bottle mounts. Load it up for adventure or keep it lightweight and fast.

The Jefe’s namesake is special, too. Jefe Branham is an ultra-endurance legend based in Gunnison, CO, and has been a friend and team rider for Why for two seasons. He told us what his dream bike would be for going fast in the backcountry, and turned it into a reality. Jefe’s personal mantra is “Fast or Slow Just Go,” so with his input we turned it into a sandblasted graphic on the raw titanium. The lily flower in the graphics is a nod to his two year old daughter, Lillian.

Taking inspiration from skate and snow culture, we decided to make this bike a pro-model. We are so grateful to Jefe for all he has done for Why and for helping us pin down this truly versatile and incredible bike, so a portion of each sale goes to him to support his racing career.

Beauty at every angle

Interested in an El Jefe? See available stock now at!

The Why Bikes


At Why, we believe in our products. If you are not fully satisfied with your purchase for any reason, you can return your Why for a full refund within 30 days of purchase.  Of course, we ask that you respect this policy (no purposely buying a bike for a long term “rental” allowed!)

Further, we offer a lifetime warranty to the original buyer on all Why frames. This is a straightforward warranty policy- basically if you use your bike for what it was intended, and the frame ever fails due to a manufacturing defect, we will replace it for you for free. 

And, to top all of that, we offer a lifetime crash replacement policy. If you crash your bike and damage it, or if you drive into your garage while forgetting there was a fresh new Why on the roof of your car, we will work with you to offer you a replacement frame at a very low cost. 




There’s nothing better than pedaling up a mountain, cruising along backwoods dirt road, or flying through a flowy dirt jump line. We’re proud of our handmade, uniquely rad bikes that we know you’ll love. We sell bikes directly to you from our website here, promising to offer you the best experience possible when buying, receiving, and, most importantly, riding your new Why. You can rest (and pedal) assured that we designed, tested, manufactured, and built your bike to the highest possible standards throughout the bike industry. We only create bikes we want to ride, and we stand behind our products with a no-questions-asked return policy and a straightforward, legitimate lifetime warranty and crash replacement policy.  Peruse our site or give us a call – we’re always here to help you find the bike of your dreams and explore the unknowns around the corner.